I love the idea of charity donations as gifts, but I find they lack something. I don’t know about you, but I can still get excited about getting a present, shaking the box and guessing what’s in there.
Perhaps you remember that sound of shaking a wrapped box of Lego? The excitement of ooh this is going to be nice, but what is it?!? You don’t really get that with charity donations.
That’s why during the last couple of weeks I’ve been working on the gift giving and receiving experience of ForTomorrow. ForTomorrow offers personal carbon offsets as a subscription. Last year’s holiday season, the gift subscriptions were a great success. But we learned that we depended too much on the gift giver to explain what the gift was for!
I can’t decide if Jonathan Pie’s short film about COP26 is hilarious or sad. But it does show that we don’t exactly have the breakthrough that we need to steer clear of the catastrophes we’re heading towards. So I hope with the newly designed gift certificate and landing page for gift recipients, we get many more people excited about supporting climate action! As far as I know, there’s no better way to spend money on climate protection in Europe than with ForTomorrow’s offsetting measures.
If you’re looking for a gift for someone who doesn’t need more stuff, get a climate gift subscription at ForTomorrow!
Of course I’d love to get your feedback if you decide to buy a gift or put it on you wishlist.